Allyson Benas


Allyson Benas

Allyson Benas, currently Head of Product at Holotech Studios, had many worlds to navigate before she levelled up to her current position. As Benas recounts, she started her first year as an undergraduate at UCLA open to the numerous opportunities it had to offer. Originally an International Development Studies Major, her passion for community development programs found its place in the numerous organizations on campus, and took her to an internship in Honduras that piqued her interest in the nuances of business. She started taking economics classes and eventually decided to major in Business Economics with a minor in Accounting, and was even in the inaugural year of the Sharpe Fellows program.

After her graduation in 2009, Benas was specifically interested in real estate banking, motivated by her semester abroad at the Universidad de Costa Rica. Her first position out of college was at PricewaterhouseCoopers, after successfully overcoming the challenging job search process. A “Big 4” firm was a good place to start for the experience of working in a large organization with lots of cycles of development and growth, and due to the strong emphasis on foundational knowledge.

However, her quest lay elsewhere. When one of her mentors moved to London to work for King Digital Entertainment, the makers of Candy Crush, she went along to discover a new world of video games. Playing to her strengths, she was on the finance team at King and managed revenue recognition for 9 studios around the world. Benas also acquired a keen eye for design that was integral to her future positions.

Benas put this design skill and her business acumen to the test with her entrepreneurial stint as the founder of Fantasy Suites. She built a game designed around fantasy leagues for the competitive reality television shows like The Bachelor, inspired by a simplified version she played with her friends. This challenge required savvy game design perspective as it had to compete against ABC Network’s own game, and because it had to be designed around the fantasy leagues atrophying as contestants were eliminated off the show. As she recalls from her time in an industry dominated by male focused video games, she had to work hard to pitch her game ideas to male investors with their own misguided intuitions about female focused video games. She emphasizes the need for women to be comfortable owning their greater experience and knowledge of their demographic, as the growing market of female gamers cannot be ignored. Furthermore, she encourages aspiring video game designers to reach out to similarly underserved markets. For example, Benas is confident that the next market breakthrough will be apps for baby boomers moving into technology.

Benas is a big advocate of learning by doing, and reiterates the role her time at UCLA played in teaching her this skill. For her, being at a competitive school like UCLA underlined that she was accountable for her own outcomes, and motivated her to seek out the numerous resources that the campus had to offer. Her most important piece of advice is definitely food for thought: “don’t overthink the future, it will limit the risks you will take”.


Written by Yashwini Sodhani

Steven Laub


Steven Laub

Like many of our Bruins, former alumni Steven Laub embodies the traits of passion, determination, and resilience. These are the very same traits that shaped his illustrious career as a former consultant and top executive at numerous public semiconductor companies such as Lattice Semiconductor, Silicon Image and until recently, the Atmel Corporation where Laub served as President and CEO for a decade. Unlike many UCLA graduates, what makes Laub’s story unique was his background and unusual foray into the technology industry.

Upon graduating UCLA in 1980 with a B.A. in Economics, a subject that captivated him since junior high, Laub attended the Harvard Law School to pursue his initial career interest in the field of law. It took him two years, however, to realize that this was not his true calling and immediately after graduating, he switched gears and began to work as a management consultant for Bain and Company. When pressed why, Laub recalled how management consulting allowed him to gain exposure to a multitude of industries while picking up vital skills along the way, which he best described as “almost like acquiring an MBA education without going to business school”.

Without question, this exposure certainly paid off. After having several technology companies including a few semiconductor firms as consulting clients, he was offered a job with Lattice Semiconductor Corporation. The young consultant initially turned down the offer, only to later be offered the position as Vice President and General Manager at the same company. He knew if there was ever an opportunity to get involved in the tech business world, this was it.

Although it is highly unusual for someone with a non-technical background to head a technology-based firm, this notion never impeded Steven Laub. When his CEO sought to hire him, the company’s board of directors questioned why a man with a legal background and no prior engineering or technological experience was a good fit for the role of a VP at a semiconductor company. His CEO replied by describing Laub as highly intelligent, ambitious and willing to work very hard – an identity that Laub believes fits several of our Bruins. He believes that individuals who are passionate and determined to work hard will attract mentors and be given the opportunity to do more. Working to forge these relationships are of the utmost importance.

That said, even with valiance and an excellent work ethic, his transition into the industry was not one of ease. Despite not being acclimatized to the technology sector, early on he was advised to spend two thirds of his first two years at the company in the engineering division. He attributes his sudden immersion in the engineering department as a key part in overcoming the steep learning curve ahead of him. Although this may seem radical, Laub believes that this is one of the most efficient ways to assimilate into new career environments; by working in the departments or roles that push you out of your comfort zone and force you to think.

The qualities that Laub possesses which have enabled him to achieve his tremendous degree of accomplishments are similar to those he looks for in hiring individuals. Aside from being effective team players, Laub looks for people that are capable of putting the needs and goals of the firm ahead of themselves. Most importantly, high integrity and character are absolutely necessary to succeed at every company he has led. He contends that truly passionate individuals who are hungry to accomplish goals for the greater good will leave a mark.

Given his success, it is easy to see that Laub was comfortable in not allowing his degree to solely determine the trajectory of his career. However, several students face the overwhelming concern of how important their major is in determining their career opportunities. Laub contends that most students either enter college not knowing what major to pursue or they pursue a major in order to break into an industry they envision themselves working in. He says that while picking a best fit major is important, it is by no means the only determinant of your future career – especially since many people, including himself, end up changing their careers at some point.

Due to the manner in which UCLA influenced his career, Laub would not have done much differently. He received what he believes to be an outstanding education at UCLA under the tutelage of notable professors like John Riley of the UCLA Economics Department. Despite an engaging and rewarding academic experience, Laub looks back and believes that he could have involved himself more in the breadth of courses and events UCLA offered, especially in the theatre and arts. Although back then he had little desire for those areas, he reflects upon it conceding that with age grows an appreciation for such forms of creative expression.

These days, what initially motivated Mr. Laub to wake up every morning remains the same. He lives for challenge, the opportunity to learn and the chance to give back to his communities. While the stresses of running firms and managing people can seem unappealing to some, these are aspects he thoroughly enjoys. Far from having retired, he continues to challenge himself and to advise others. Laub currently serves on the board of a semiconductor company, the advisory board of a tech-focused private equity company and the board of a public charter high school in the Bay Area. He is now at a point in his life where he can focus on giving back and aiding others with his wisdom.

Mr. Laub leaves us with advice regarding tackling change – a topic all too familiar for him. Most people will graduate, find a career, realize it is not their passion and will have to confront the possibility of a change. Mr. Laub adds that by taking ownership of your actions and finding the courage to make life-changing decisions, you open yourself to a potentially better path. One might have a steady income, a marriage to sustain and a family to support, so change will not come easily. However, the Bruin champions the belief that “having the courage to live the life you desire” will make the ultimate difference.

by Adithya Kumar and Marcella Pensamiento

Julie Lee

Julie Lee

You may have not heard of Julie Lee, but you have definitely heard music on Vevo. A founding member of Vevo, Julie helped revolutionize the music video industry. Immigrating to the United States as a child, Julie embarked on a journey that has since taken her across the world. Today, Julie is a business executive, entrepreneur, leader and mother.

In fact, she is just as energetic and driven today as she was when she first arrived at UCLA. A natural leader, Julie served as President for a business club on campus. She remarks that the greatest thing about UCLA was the network and mentors she had. In particular, one of her most influential mentors was Dr. McGarry, the former chair of the UCLA Econ Department. A confluence of great beginnings happened as one of Julie’s first Economics classes was also one of the first classes taught by Dr. McGarry at UCLA. Julie remarks that Dr. McGarry mentored her outside the classroom even though she had no obligation to do so. These interactions taught her the importance of learning through experiences, and understanding how the knowledge you learn in the classroom translates into the real world. Perhaps the most crucial impact in Julie’s life was when Dr. McGarry encouraged her to apply to the Departmental Scholar Program (DSP). Julie was initially hesitant about the program, since it required her to add another year to her education which was beyond her financial means. However, Dr. McGarry told her to apply for the Regent Scholarship which would fully fund her education. Heeding her advice, Julie applied to both the programs. Given the high bar of being accepted into into the DSP, Julie thought she had no shot. However, Julie was wrong: she got accepted as a Department Scholar and a Regent Scholar.

The Departmental Scholar Program proved to be the highlight of her life at UCLA. She got the opportunity to interact with graduate students who had a lot more experience than she did. She considered this to be an extremely humbling experience as she realized she was not the smartest person in the room. In addition, the graduate students came from a multitude of countries and walks of life. This was an enriching experience and prepared her for life outside UCLA. Furthermore, graduate classes were much more intimate. She believes the camaraderie that came from suffering together allowed all of the students to become extremely close. The is exemplified by the fact that she met Dr. Nahm, her best friend of twenty years on the first day of classes. Dr. Nahm, who is currently the Chair of the Economics Department at Kookmin University, and Julie are still as close as they were during their time at UCLA.

After graduating with a master’s and a bachelor’s degree in 4 years, Julie entered the professional world by working at Ernst & Young. She describes moving into the professional world as being dropped into the ocean. However, due to mentors like Dr. McGarry, she was able to wade in the water through her numerous internships while still at school. Furthermore, by studying Business Economics at a large school, her transition into professional life was made much easier. She decided to work at EY because she wanted to understand the service industry and learn how to professionally manage money. She believes that these skills are important whether you are a CEO, CIO, or President, all of which are positions she has held in the past 20 years.

After working at EY for a few years, Julie worked for Universal Music Group and then decided to move onto a project where she would have a larger impact. Beginning in the early 2000s, there was a substantive surge in music video demands; however, revenues for music companies like Sony and Universal were stagnant. To fill this void, Julie incubated a joint venture by Sony, Universal and Abu Dhabi Media which ended up as Vevo. While working at Vevo, Julie worked with companies like Google to redesign how music videos were distributed to consumers in the age of the internet. She played a key role in devising the hyper distribution model where consumers can access content whenever and wherever they want. Using then unheard-of media channels like YouTube and AOL, Vevo helped revolutionize how music is heard today. Vevo’s relationship was a landmark one in that it set the stage for a publisher ecosystem that ultimately paved the way for multi-channel networks.

However, revolutionizing the world’s music doesn’t come without hard work and long hours. Working at Vevo eventually began to take a toll on her work-life balance. “While incubating Vevo, I incubated a little boy” wryly comments Julie. In the years after her son’s birth, she spent a lot of time at work and not enough with her son. One day, when she was working on the Asia strategy for Vevo in Singapore, her 4-year-old son asked her why she was working. Julie had no answer. On the flight back to LA, she contemplated the simple question her son had asked, and the very next day, she decided to start a ten-month transition process onto her next adventure.

After departing from Vevo, she traveled the world with her son for 9 months which allowed her to spend quality time with him. It was her son’s curiosity that drove her to start EdTwist, a curated search engine for children. The project partnered with entities like UNESCO and JPL to foster curiosity among children. However, EdTwist eventually began to move in a direction which was beyond Julie’s realm of expertise. This subsequently spurred Julie’s recent move to Hong Kong to serve as the Chief Innovation Officer at Edipresse Media Asia, a premium media company inspiring, enabling and connecting communities of discerning consumers across Asia with brands including Asia Tatler. As an Asian mother, she wanted her son to live in Asia and become a true global citizen. She believes that although LA is described as a melting pot, it is really a salad bowl and the best way to learn about a culture is to live amongst its people. With a desire to work in a dynamic growing economy, she looks forward to the adventures which Asia has to offer.

Julie attributes her success to her affinity to take calculated risks. She argues that as economists, we should never take decisions without considering the short and long-term return of our decisions. She often agreed to work for less money if the opportunity was a new adventure that promised good returns. Furthermore, her decisions are made based on four major factors: money, people, legacy and location, emphasizing that you need to understand your expectations and priorities.  When she was fresh out of college, money was a very important factor. However, as her career progressed, her focus shifted away from earning money and towards other people and her own legacy. Her advice for students would be to embrace risks. An easy life is not an interesting life. Risks are intimidating at first. However, climbing over one mountain will give you the confidence and the motivation to climb over the next mountain. As you continue to take risks, you will become more and more comfortable with overcoming hurdles. She contends the importance of finding a network of people that support you when you fail. Her success would not have been possible without the support of Dr. Lee, her husband, and Dr. Nahm, her best friend (both extremely successful fellow Bruins). Going to UCLA has enabled her to acquire both a close network of supporters and a handle for calculated risk taking which has brought her success in her professional and personal life.

By Harsh Gupta.

Terry Kramer

Terry Kramer can be best described as a master of all trades. He has succeeded in a variety fields including business, public affairs and academia. The epitome of a leader, Terry Kramer has shown the world what it means to be a Bruin.

Terry Kramer

Starting from his days at UCLA, Terry Kramer kept developing his skills based on the demands and context of the task he was assigned. He explains how his journey through multiple fields strengthened the three key aspects of leadership—strategic, operational and people leadership. UCLA kickstarted this journey by teaching and reinforcing these three key aspects; he learned to analyze the situation, understand the competitors and take well-informed initiatives on a diverse set of problems. At the same time, as president of Hedrick Hall, he acquired operational leadership skills by advocating for causes, staging events and more. Combined with school work, he truly learned how to best manage his time to get the job done. He learned to establish connections and have meaningful interactions, skills which became essential to his career outside UCLA.

After a brief stint at Harris Corporation, a technology company, his journey then led him to Harvard Business School. He explains that it is easy to get intimidated by the amount of smart people around, but this pushed him to work harder. The challenge allowed him to acquire skills that were indispensable later on. His advice is that when applying to competitive schools, it is vital to get comfortable with the fact that the competition is tough without getting discouraged and to ultimately develop your own unique “brand position”. Applicants must understand that even though there are a lot of smart people, there are also a lot of great jobs and that each person brings a unique set of capabilities that creates a unique and high-impact learning environment

His educational training helped him rise in a variety of fields, be it Vodafone or his role as US Ambassador. Terry Kramer explains that his experiences in the numerous departments at Vodafone were inspired by a top executive who moved him all over the business. This diverse journey was possible because of the people he built connections with, combined with his interest and willingness to take on new challenges. For instance, he met former FCC Chair, Tom Wheeler who was a key advisor in the Obama administration and informed him of the Ambassador job opening. After five months of background checks and a requirement to sell all of his personal tech holdings, he became the ambassador for the negotiations of an internet and telecom regulations treaty at the World Conference on International Telecommunications (WCIT) in Dubai.

When asked why he decided to move around so much, Terry Kramer advised us that we should use the concept of diminishing returns rather than opportunity cost when making career decisions. We must keep on climbing new learning curves and find new opportunities once we begin to feel like we’re settling into a comfort zone. Congruously, we should think big and be ambitious, rather than getting stuck in a conservative and pragmatic mindset. We must take risks if we want to achieve great things. “It is always better to get 90% of a stretch plan than 101% of a modest plan.”

Completing the full circle, Terry Kramer’s path brings him back to UCLA as a professor at Anderson. He started by giving a few guest lectures, acting as a judge for a business plan contest and a faculty advisor for the UCLA Anderson  capstone project focused on a 6 month management consulting assignment yielding a 50 page business plan. Next he was able to develop a course on the mobile communication industry based on strong student interest. Finally, he was additionally asked to teach a foundational course because of technology management encompassing cloud computing, Internet of Things and AI/big data industries. And he certainly loves teaching these to passionate Bruins. You might wonder, with his astounding CV, why did he choose UCLA? He could teach anywhere in the country (especially because he lives in the Bay Area). Pragmatically speaking, at UCLA he would be able to teach innovative courses on technology and drive his own curriculum and teaching approach. And even though he sometimes he takes 6AM flights to LA, once he gets a glimpse of Royce Hall or good ol’ Hedrick Hall, all the fatigue gets replaced with exhilaration.

Furthermore, he strongly believes that it is crucial to serve others along the way. He cannot think of a better way to serve others than by teaching at his alma mater. In fact, Mr. Kramer believes that serving others is one of the pillars to success and biggest source of saisfaction. In the hustle and bustle of life, it is easy to get “me-oriented”, but we need to add value for others wherever we go.  Serving others is what defines us as Bruins.


–          By Natsharee Pulkes and Harsh Gupta, UCLA Undergraduates


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Barry Eggers

Barry Eggers (’85) is a founding partner at Lightspeed Ventures, a venture capitalist firm which focuses largely on IT and Technology start-ups (If that name rings a bell, it is because a few years ago they seed funded a little known company called Snapchat). What most don’t know is that his journey, which led him to Silicon Valley, started in Westwood.

Barry Eggers

At UCLA, Eggers majored in Economics Business and loved the subject. An athlete at heart, Eggers was a part of the NCAA Men’s Water Polo team, fondly recalling their experiences competing against other PAC 10 schools. Aside from this, he was a passionate UCLA football fan and a member of the Sigma Alpha Epsilon fraternity, where he cultivated his social circles. As such, he often found himself working with small, dedicated teams since his college days.

After graduating from Stanford Business School, he joined Cisco. Cisco, at the time, had recently gone public and was still in its infancy. He watched as Cisco grew from 400 to 12,000 employees, and loved working in different roles as the company grew; it felt like he had a new job every year. However, as Cisco grew larger, Eggers missed the intimacy and excitement of working in a smaller and dynamic environment. The venture capital world was, quite literally, calling.

After leaving Cisco, he founded Lightspeed Ventures and began working with small start-ups. He loved the feeling of discovering a company and watching the journey it made. These were risky ventures and no one knew where a company would go. However, this was really exciting for him, because he never knew where the next great journey would come from.

Rather conveniently, he discovered Snapchat in his home when he saw his daughter using the app with her friends. This sparked Barry’s interest, and he talked to his partner Jeremy Liew. After Jeremy tracked down Evan Spiegel, Lightspeed became Snap’s first investor. Since then,  Barry has watched Evan Spiegel grow from an aspiring 21-year old entrepreneur at Stanford to the CEO of an emerging social media powerhouse.

Eggers recalled that something like this was virtually impossible when he was still in school: the word “entrepreneurship” did not exist. He describes how back in his time, you would graduate college, get a job, and climb the corporate ladder. Now, the opportunities are limitless, and he is actively trying to bring these opportunities to UCLA students. Lightspeed Ventures sponsors StartUp UCLA. Eggers himself endowed an annual seed fund prize for UCLA teams, and is a driving force of the entrepreneurship minor.

He believes that college is a great place to learn interpersonal skills, that in order to succeed in Silicon Valley you must get familiar with the ecosystem. The VCs, angel investors, consumers and directors present in Silicon Valley act as catalysts for success to anyone who can adapt to the system. UCLA, much like Silicon Valley, is an ecosystem ripe with opportunities. Anyone who takes advantage of these opportunities will walk out with a set of interpersonal skills and experiences that will help him or her succeed anywhere in the world.

His parting advice would be that you never know where life will take you and where you will end up. He never thought he would be working as a VC. However, if you work at a growing company that you are passionate about, you are sure to move forward and end up somewhere you like. You never know, but one fine day, you could discover the next Snapchat.

Written by Harsh Gupta

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