2016 Donald Edward Bragg & Diane Sims Bragg Scholarship Recipient

Biography: Jamika is a third year Business Economics student who grew up on the Central Coast of California. With a passion for entrepreneurship and working with businesses since a young age, she applied to UCLA as a Pre-Business Economics major and went on to be the only student from her high school accepted to UCLA. Once enrolled, Jamika has taken up multiple extra-curriculars and has served as a president of Mixed Student Union and a dialogue facilitator with Intergroup Relations. Along with business and being a Bruin, Jamika has passions in social justice, environmental preservation and traveling the world. One of her main goals in life is to see her entrepreneurship passions come to fruition with a successful business and be able to use her success in her endeavors toward improving talks of environmentalism in communities of color.

Future Plans: During her time as an undergraduate, Jamika has consistently worked full time over summers and went on to study abroad during the summer before her final year at UCLA. Before going abroad, during this last summer, Jamika founded and launched her own natural skincare business ROSEN. After she graduates from UCLA, she plans to immerse herself full time as the owner of this start up and work on product development, online marketing and scaling the brand. Jamika’s goals for ROSEN. is to create natural alternatives for effective skincare that is currently on the market. She hopes to build ROSEN. into a household name through online platforms and, eventually, getting into large retail locations.

What does the scholarship mean to me?: The Donald Edward Bragg & Diane Sims Bragg Scholarship is such a privilege to receive! As a student who has had to fund my higher education needs wholly through scholarships or federal loans, receiving this scholarship means more to me than many can imagine. I am now able to have less debt on my hands once college finishes and easier access to the opportunities that UCLA has to offer. This scholarship alleviates some of my post-graduate stress and allows me to be able to focus much more on my entrepreneurial endeavors. I am very grateful to have received this scholarship because, as an entrepreneur and former basketball play, I felt the most connected to this opportunity and I am very proud to be chosen as a representative for the scholarship by the Bragg family.